ABOUT
It Girls of peredizais the lifestyle editorial for perediza issue iv, built around Plato's tripartite soul from The Republic— Nous (reason), Thymos (spirit), and Epithymia (desire). Three women, three parts of the self, one afternoon in London.
We conceptualized and developed the creative vision, visual direction, styling, and narrative — reframing the It Girl not as an icon but as a philosopher, with each character embodying one movement of the soul.
We opened the editorial to our readers, inviting them to step into the frame alongside us. The story begins at Shreeji, the Chiltern Street newsagent and culture concept store where issue ivlives on the shelf, and moves through the streets of Marylebone and Regent's Park — a day of coffee, conversation, and quiet philosophy, captured on film.
