Woven Narratives: Blue Nude’s Fusion of Art, Identity, and Sustainability

Interview with Katarina Protsack
& Chisara Vidale

text Aryana Arian

photos Polina Kravchenko

Blue Nude reimagines clothing as deeply personal embedded with artistic expression and sustainable production at its core. With their latest collection, Raha, the brand explores textiles as vessels of memory and meaning. 

Raha, which translates to ‘everyday peace
in Arabic, moves beyond typical concepts of comfort, viewing garments as extensions of selfhood.

Designed by Katarina Protsack, Raha reflects on her time in Morocco, where she explored the paradox of coziness and heat. This theme inspired the angular elements of the collection, drawing from Moroccan architecture and textiles.


Some of Raha’s pieces draw inspiration from traditional Moroccan shepherd’s garments, reflecting Katarina's passion for versatile designs. The collection emphasizes sustainability, incorporating materials like Tencel and Merino wool, as well as one-of-a-kind upcycled handbags that blend handwoven wool with vintage leather.

Each Blue Nude collection collaborates with a different emerging artist and for Raha, they worked with Chisara Vidale, a London-based visual and textile artist.

Chisara’s artwork and textiles, including hand-felted and embroidered accessories, deepen the dialogue between comfort and craftsmanship.


We were welcomed into Blue Nude’s studio at Hackney Downs Studios and instantly fell in love with the space, surrounded by the clothes, artwork, and props being prepared for the Blue Nude Art Party, held as part of London Fashion Week 2025 A/W season, which we had the pleasure of attending.


After the colours, geometry, fabric and creativity filled us with inspiration, I spoke to both Katarina and Chisara about the collection and their practice.

Aryana

Katarina

Chisara

Blue Nude collaborates with emerging artists each season—how does this interdisciplinary approach enhance the storytelling of your collections? In what ways does it help you stand out in the market while also supporting the work of these artists?

Many of the artists I’ve worked with were people I knew, which inspired me to partner with them. I was frustrated by industry injustices, especially in music, where artists sometimes don’t receive royalties. My dream is to create an alternative revenue stream which is replicable, with a structured profit split. For now, we agree on a flat rate, but I want to help artists engage with fashion and textiles, making it both accessible and financially viable.


Sustainability is key—I needed to feel like I was changing the system, not just adding more consumer products.


I often sense an artist’s personality through their work, linking it to certain cultures. Even if they haven’t been there, they recognize the connection, making it meaningful to explore from afar.

I haven’t been to Morocco, but I really connected with your approach—going to a place, experiencing it, and drawing from that. It feels universal. My painting and textile work come from observing nature and plants. I’m not natively British, but that’s the environment I found myself in, and it shaped my practice.


Instead of gatekeeping nature, it should be open for all to experience and form deep, meaningful connections with.

If you look at it, larger brands often have collaborations where it feels one-sided. For example, a big name might bring in a guest artist to reinterpret something, but it’s not really a deep dive. Here, though, it’s much more involved. It’s not just aesthetic—it’s a much deeper connection.

Katarina

Some artists have told me that working with me and this new method changed their artistic practice forever—it made them explore new places they never would have gone to or exposed them to different materials. That, to me, is incredibly valuable and one of the reasons I do this. When it comes to partnering with people, I always think of it like this: I have my design skills, Chisara has hers, and two brains are better than one.

Aryana

Chisara

I think it requires someone who’s very humble, not egotistic, qualities that are rare in the fashion industry, to do what you do. It’s not easy. A lot of people who start their own brands, especially in fashion, are very protective of their vision. It’s like their baby, and they don’t want anyone to influence or change it. So, it’s really inspiring to hear how open you are to learning, to others’ thoughts and visions, and how you make it all work together.


Now that we’re talking about this, I want to ask you, Chisara—your work has entered the fashion space through Blue Nude, as you mentioned. Do you think wearable art changes the way we interact with artistic meaning compared to traditional gallery settings or other typical spaces? Does the fact that people will be wearing your pieces change the art, or does it not change it at all?

I think it’s exciting, to be honest. When my mom heard I was doing the project, she said, “I always knew you were going to do fashion.” I’ve gotten that feedback a lot, especially since I work in watercolour and sewing—people often say, “That would be perfect for something I’d wear.” So, getting the chance to work with fashion and create something new from that starting point allowed me to see my work differently. It’s not just something that has to be on a wall for observation, but something that can be interacted with and felt. This shift has changed how I want to move forward, I’m already exploring new ways to combine textiles with my painting practice. I probably wouldn’t have considered that if I hadn’t taken the leap into something completely new.

Aryana

Chisara

Studying curation made me realize how the art world often treats art as something isolated, especially within the European tradition of placing art in museums or white cube spaces. Sometimes, when I visit museums and see objects from my culture, like a tool or a wine jar, displayed in glass boxes, I laugh. These were everyday items, not meant to be revered as rare artifacts, yet they’re presented as if they were, which feels disconnected from their true purpose.

I really resonate with that. I make a lot of patchwork and embroidery, and these pieces aremeant to be tugged, pulled, and used. But then they get hung up and left there forever, whichtakes the life out of them. Keeping that life force in them helps retain their roots and howthey were originally created, almost like living objects that have lived with you.

Aryana

Katarina

Chisara

By giving someone a bag like this, you’re sharing a piece of your heart, your emotions, your story. It goes with them on their adventures, carrying all of it with you. I think that’s an experience people in the art world often overlook. They don’t value it because they see fashion as less worthy than fine art in a museum, viewing it as a lower-class form of expression. But it’s changing. Even in the art world, they’re starting to embrace new experiences.

The music industry has perfected that, because music is like the most shared art form.

It started with paintings in caves, where people gathered around a fire, and the art was part of that shared, lived space. It’s such a recent development that art became objectified in the way it is now.

Aryana

Katarina

That leads me to my next question, Katarina. Small batch production is central to your ethos. How do you think this approach can inspire larger fashion brands to rethink their mass production practices?

In global planning for the luxury industry, I saw a mentality I disagreed with producing products people wouldn’t buy for themselves, hoping customers would. Now, with small batch production, it’s about understanding your customer and aligning supply with demand. I once had fabric scraps lying around and a buyer told me tote bags were her top sellers. I designed the Enso bag—a durable, stylish, and versatile tote made from leftover fabric. It’s about making the most of what you already have and focusing on thoughtful design.


Big companies have plenty of resources. They just need to break out of their routines and rethink how they approach production to make better use of what they already have.

Aryana

Katarina

I’m surprised all your pieces are made in London—it’s so difficult, especially with labour laws and costs. In places like Copenhagen, small designers face the same challenge. It’s hard for sustainable brands to stay sustainable with high production costs. Your commitment to local production enriches the community and counters the trend of outsourcing, offering an inspiring model for other brands.

I’m happy to say I have personal relationships with every studio and seamstress that makes my pieces. I know their names and faces, and some I’ve worked with for five years. I even drop off materials and pick up finished products myself, which is super eco-friendly. There are so many advantages, like being able to produce a new item in four weeks without shipping costs. If there’s a problem, I can easily take it back for quick repairs.

Blue Nudes has partnered with the British Fashion Council not only for Fashion Week but also for the ongoing Low Carbon Transition program. This initiative includes mentorship and networking, allowing designers like Katarina to engage in meaningful discussions over several months. As part of the program, Katarina submitted her carbon data through Seedling, a tool under development that quantifies emissions. While still in its beta phase, Katarina provided valuable feedback for improvement. The data from her and other participating brands will contribute to a report in Parliament, with a debut launch at the House of Westminster in March.


Another key aspect is that, even though everything is made in London or the UK, this doesn’t mean the pieces are priced at a luxury, inaccessible level. While price isn’t the primary focus, the approach allows for pieces to remain more accessible, sometimes coming in unexpected price points. This does not compromise the quality, ensuring the products retain their value both in craftsmanship and concept.

Katarina elaborated on this:


“I would never want to make something that's more expensive than I would spend on my own clothes. Of course, some designers, like couture, are amazing, but not everyone is buying couture ball gowns. What excites me is durability and versatility in design and having a price point where it's not so precious that you're scared to use it. I want everyone to go dance in my clothes, live life, go to the pub, or go for a walk. Technically, it's called lower contemporary. I like the idea that it's special and well-made enough that it's at a grabby price point for someone who typically shops in luxury. It's also affordable for someone in a creative profession—typically, they don’t make a lot of money but could save up for it.” She continued, “I heard this sweet story where a lady bought one of my tops. She had been thinking about it for a month, and then she went for it because she was a theatre stage designer debuting a play in Romania, and the curtains were the exact same shade of teal. She saved up for it, and I thought that was so sweet. I love those stories.”

Aryana

Sure. For me, nature has always been central. Growing up on the edge of London, I was surrounded by forests, lakes, and even chickens in our garden. Now, I camp a lot, and those moments immersed in nature make me feel most at home. It’s a place of safety and contentment, and I want to share that connection with others. The idea behind my work,

especially the bags, is to take something people often overlook or forget—nature—and transform it into something that brings that essence into daily life. By reimagining textures and colours, I bring back that life force and the connection to nature we all need.

Chisara

Katarina, what is the most unusual or unexpected source of inspiration you've drawn from while creating a collection?

Aryana

That’s such a great question. The first collection that comes to mind is my Pacific Northwest collection, Saturna. It was my second collection, and it really expressed a period of loneliness I experienced while living in that area for two years. It was a challenging time, but creating the collection allowed me to make peace with that feeling. I translated the isolation I felt into the collection, drawing inspiration from the forests and the harsh, elemental beauty of the region. While it was mentally difficult, I also found a hypnotizing beauty in the experience. So, some collections may have a negative sentiment attached to them initially, but through the process, I find beauty in those emotions.

Katarine

I have a question for you, Chisara. Your work is deeply inspired by nature, particularly organic forms like fungi and horses. How have your personal experiences with nature, whether from growing up or through your travels, influenced the motifs you explore in your art? Could you share some examples of how these influences are reflected in the Raha collection?

Aryana

Chisara

Chisara, I wanted to ask, how do you maintain a spiritual connection to nature through your craftsmanship in this collection? And why is that physical quality so important to you in a world dominated by digital design?

It’s central to everything I believe in and enjoy in life. The ability to start something from the very beginning of the process and experience it firsthand makes it feel more lived and something to be cherished. Whether it’s hand sewing, machine embroidery, or painting, the act of creating is so meditative. In those moments, I feel like I can tap into the same wavelength that plants and animals communicate on—where we don’t need words but communicate through feeling. I believe that craftsmanship, especially when done by hand, opens a doorway to that sacred space.

Aryana

Chisara

Aryana

That's very inspiring to hear. I've never heard someone say that. I got to go think about that tonight for a very long time. And my last question, if you could live inside one of your art pieces, which one would you choose, and why?

One painting that comes to mind is of an Amanita mushroom, with a horse emerging from it and clouds filled with mushrooms in the background. It came from a walk in one of my favourite forests, Epping, with a dear friend. Every year, we visit to take pictures of the mushrooms in season, and that whole experience is captured in the painting. It feels like we were breathing in the forest’s essence and becoming one with it. It’s quite magical during those two weeks when the mushrooms are abundant. That painting holds so much meaning for me—it's tied to memories of the friend, the place, and the time. I would never sell it. It’s also rooted in a childhood dream of seeing clouds on the ground, which felt like how I experience the forest now—mixing memories and emotions into one.

Well, I can't wait for the mushroom collection.

Blue Nude redefines fashion
as a deeply personal and artistic expression, challenging the superficiality of consumerism by blending art, sustainability, and craftsmanship. Through collaborations like those between Katarina Protsack and Chisara Vidale, the brand highlights how fashion can be
a medium for meaningful cultural dialogue, moving beyond aesthetics
to capture identity and memory.

Their commitment to sustainability, small-batch production, and local craftsmanship defines luxury, making it both accessible and ethical. By valuing creativity, responsibility, and lasting design over fleeting trends, Blue Nude invites us to rethink what fashion represents. It’s not just about garments—it’s about connecting with the world more consciously and meaningfully, offering a fresh perspective on art, culture, and the human experience.

Thank you to DORN Communications for making this interview possible.


To learn more, see www.bluenude.com and @bluenude

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