Many of the artists I’ve worked with were people I knew, which inspired me to partner with them. I was frustrated by industry injustices, especially in music, where artists sometimes don’t receive royalties. My dream is to create an alternative revenue stream which is replicable, with a structured profit split. For now, we agree on a flat rate, but I want to help artists engage with fashion and textiles, making it both accessible and financially viable.
Sustainability is key—I needed to feel like I was changing the system, not just adding more consumer products.
I often sense an artist’s personality through their work, linking it to certain cultures. Even if they haven’t been there, they recognize the connection, making it meaningful to explore from afar.