critical lens: advertorial for ethical eyewear

ABOUT

For this project, perediza collaborated with Ethical Eyewear (www.ethicaleyewear.com) to craft an advertorial that redefines luxury as thoughtful, sustainable, and meaningful.

We conceptualized and developed the creative vision, visual direction, and narrative, culminating in a photoshoot at the iconic brutalist Alexandra Road Estate in London.

The editorial, titled Critical Lens, explores the intersection of intellectualism, aesthetics, and responsibility, reflecting Ethical Eyewear’s commitment to sustainable craftsmanship and Perediza’s ethos of blending culture with critical thought. Through clean, minimalistic visuals and timeless styling, the editorial invites readers to embrace a future where fashion and ethics coexist harmoniously.